How to Run Surveys at Every Stage of the Design Cycle

This article outlines how surveys, a common UX research tool, can be effectively utilized throughout the entire design process – not just during the Listen phase as traditionally thought. By exploring survey types like discovery, stakeholder, diary studies and more, the author illustrates their unique benefits at each stage of Discover, Explore, Test and Listen. Key learnings include using qualitative discovery surveys to uncover insights, stakeholder surveys for busy stakeholders, and diary studies for longitudinal data. Overall, the article provides a framework to strategically deploy the right survey method based on research goals and phase. Product teams will find this taxonomy of survey applications throughout the design cycle quite valuable for amplifying user insights.