Moty Weiss explores how AI tools like Midjourney can create illustrations that align with a brand’s distinct visual identity. Drawing on his experience at Lemonade—a company celebrated for its clean, minimalist designs and signature pink—Weiss investigates whether AI can replicate such a refined aesthetic.
He starts by analyzing existing brand illustrations to identify crucial elements such as line quality, color palette, and composition. Building on this foundation, Weiss crafts and fine-tunes prompts in Midjourney to capture the brand’s style. Testing with iconic objects like a Mini Cooper, he assesses the AI’s ability to maintain consistency across various designs. Weiss also discusses the role of AI in design, emphasizing its potential as a tool to complement, not replace, human illustrators, particularly in the early creative stages.
This exploration highlights how AI can enhance the design process, helping creators maintain brand consistency while streamlining workflows.
