Nick Babich’s article highlights how product teams can use metrics to evaluate design success and align with business goals. He categorizes these into two types: Outcome Metrics, which measure user and business impact through indicators like task success and customer retention, and Organizational Metrics, which assess design research influence, such as research-informed decisions and stakeholder satisfaction.
Babich emphasizes that integrating these metrics into workflows enhances decision-making, aligns design and business strategies, and drives continuous improvement.
