Navigating the complex world of design decision-making can be a daunting task, even for seasoned professionals. However, in this article, Patrick Morgan has identified a set of industry-proven heuristics that can simplify the process and guide designers toward more confident and effective choices.

Patrick delves into 10 key heuristics, each with a clear explanation and practical application. These include Jakob’s Law, which emphasizes leveraging user familiarity and expectations, and the MAYA Rule, which encourages designs that balance innovation and acceptability.

Other notable heuristics covered include “Don’t Make Me Think,” which underscores the need for self-explanatory interfaces, and Gaiman’s Law, which cautions against unquestioningly accepting user-proposed solutions. Patrick also highlights the significance of Miller’s Law, which reminds designers to respect their users’ cognitive constraints.