“21 Methods of UX Research: When to Use Which” is an extensive guide that details different methodologies for conducting UX research throughout various stages of product development. It covers a wide spectrum of qualitative and quantitative methods—from concept testing and card sorting to eye tracking and A/B testing—each with specific applications, contexts, and utility for understanding user behavior and perceptions.
Ideal for UX researchers, designers, and product managers, this guide aims to help professionals select the most appropriate method to gain insights that drive user-centered design decisions, ensuring that products resonate with their intended audiences.