A simple yet powerful framework built around 7 fundamental questions that form the foundation of effective design work: Why are we doing this? Who are we doing this for? What evidence do we have? How do we measure success? Are there any significant risks? Are there technical restrictions? And who needs to be involved? These questions help define problems clearly before jumping into solutions.
This approach is valuable for product designers, UX designers, and product teams who want to align on project fundamentals before beginning design work. The framework transcends specific methodologies like design thinking or lean canvas, focusing instead on the core questions that lead to well-defined problems and effective solutions. Particularly useful for preventing misalignment, avoiding assumption-based design, and ensuring evidence-backed decision-making from the start.
