Shlomo Goltz’s article examines the role of personas in user experience design. He explains that personas are fictional representations of user types, created based on research to help design teams understand and anticipate user needs. The article outlines how personas distill user observations into clear patterns, making it easier for teams to focus on specific behaviors rather than broad demographic categories.
Goltz also discusses how personas are structured and why they are typically presented as one-page summaries. He emphasizes that their real value lies in how they communicate research findings and align teams around a shared understanding of users.
