A guide to different user experience (UX) research methods. It maps 20 popular UX methods across three dimensions: attitudinal vs behavioral, qualitative vs quantitative, and the product development process. Infographics are used to illustrate where each method falls on these dimensions and when it is typically used.
The methods are also categorized by the types of questions they can answer, such as why users do something or how many. The guide aims to help researchers choose the most appropriate method for their needs.
