The WWDC24 session “Add personality to your app through UX writing” explores how thoughtful microcopy and tone of voice can elevate user experience and reinforce brand identity. Presented by Apple UX writers Alex Dickinson and Liv Huntley, the video outlines strategies for designing copy that feels authentic, engaging, and aligned with your app’s purpose.
The talk emphasizes the importance of defining a voice strategy early in the product development process and tailoring tone to different user contexts—like onboarding, confirmation states, or error messages. It features examples from Apple’s own ecosystem to illustrate how subtle shifts in language can reduce friction, build trust, and strengthen emotional connection. For designers, writers, and developers, it offers practical guidance on how to write with intention and bring a human touch to digital interfaces.
