This article by Tobias van Schneider, titled “Avoid these 5 things when building your design portfolio,” identifies common pitfalls designers fall into when crafting their personal portfolios. It begins by observing a common contradiction: many designers forget the very principles of good design when working on their own portfolios. Drawing from years of reviewing real-world examples, the author critiques five recurring issues, starting with the overuse of generic statements like “I craft meaningful experiences” or “I push perfect pixels,” which are often paired with cliché imagery. These intros are described as empty and unoriginal, lacking the clarity or specificity hiring managers look for.
The article emphasizes a need for authenticity and intention in portfolio creation. Rather than relying on buzzwords or superficial styling, designers are encouraged to reflect on their work with the same critical thinking they would apply to a product design challenge. The piece serves as a straightforward, practical critique and reminder for designers to treat their portfolios as design problems to be solved—not just as visual showcases. Its tone is candid, aiming to help professionals build more honest, focused, and compelling presentations of their work.
