Brand New is an opinion-driven publication under UnderConsideration that offers professional critique and analysis of corporate and brand identity projects. The site features detailed reviews of logo redesigns, rebrands, and visual identity systems from companies across all industries and scales, from global corporations to local businesses.
The platform is particularly valuable for brand designers, identity specialists, and creative directors who want to stay informed about the latest branding trends while engaging with thoughtful, critical perspectives on what makes identity work successful or unsuccessful. Each review includes visual comparisons, contextual analysis, and commentary that goes beyond surface-level observations to examine strategic and design decisions.
