Frontify’s article breaks down the relationship between brand voice, tone, and personality, explaining how each contributes to brand communication. Brand voice is described as the consistent language and messaging style a company uses, while tone adjusts based on context, and personality reflects the brand’s overall traits. Together, these elements shape how a brand communicates and connects with its audience.
The article uses Slack as an example, showing how its brand voice remains recognizable across different types of communication. It highlights how Slack adapts its tone to different scenarios while maintaining a clear and approachable style.
