Color psychology of design

This article discusses color psychology and how to choose colors for UI/UX design. It explains how color impacts perception and behavior, and factors like age, gender and culture influence color preferences.

The 60-30-10 color theory for balanced palettes is introduced. Steps for selecting a primary, accent, secondary and neutral color are outlined. Semantic colors and accessibility guidelines around color contrast are also covered. A variety of tools for generating color palettes are recommended. The author aims to help readers make informed color choices for their target audience based on research into color psychology.