This article discusses color psychology and how to choose colors for UI/UX design. It explains how color impacts perception and behavior, and factors like age, gender and culture influence color preferences.
The 60-30-10 color theory for balanced palettes is introduced. Steps for selecting a primary, accent, secondary and neutral color are outlined. Semantic colors and accessibility guidelines around color contrast are also covered. A variety of tools for generating color palettes are recommended. The author aims to help readers make informed color choices for their target audience based on research into color psychology.
Color psychology of design
This article covers color psychology in UI/UX design, offering tips on palette selection, accessibility, and tools for informed choices.
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