A comprehensive case study detailing how Intuit’s design system team developed a flexible and scalable design token taxonomy to support multiple brands and products. The article walks through their process of establishing naming conventions, organizational structures, and token hierarchies that balance consistency with the flexibility needed across different product teams.
Design system architects, product designers, and front-end developers will find practical insights on token categorization, semantic naming strategies, and implementation considerations. The piece addresses real challenges in creating tokens that work across diverse use cases while maintaining a coherent system, making it especially valuable for teams managing design systems at scale or serving multiple brands.
