DOC explores the complex relationship between growth design and ethical practices in the tech industry. The resource delves into the challenges designers face in balancing the demands for business growth with maintaining ethical standards in user experience. It highlights how certain ‘growth hacks’ can negatively impact the user journey, proposing that growth projects can be ethical if they offer clear and respectful value. Notable examples include LinkedIn, The New York Times, and Duolingo, each discussed in the context of their strategies to balance free and premium services.
Additionally, the resource underscores the significance of a team culture supportive of ethical design and offers a framework for making ethical design decisions. Aimed at designers and design managers, this resource is a guide to navigating the ethical dimensions of growth-driven projects and advocating for user-centric and ethically sound practices in design.
