Eric Bailey’s article highlights why localizing icons is essential for clear and culturally aware design. He uses global examples to show how common symbols—like a thumbs up or the okay gesture—can mean different things in different cultures, sometimes leading to misunderstandings or even offense. The message is clear: designers need to consider cultural nuances and adjust their designs to fit their audience.
Bailey shares practical tips for creating inclusive and effective icons. He recommends avoiding gestures with complicated cultural meanings, using text labels or universally recognized symbols, and doing thorough research to match audience expectations. Eric Bailey’s article challenges designers to go beyond assumptions and focus on building trust through thoughtful, relatable design.
