Jordan Bowman’s article, Fixing User Personas, explores common flaws in persona creation and provides strategies for making them more effective. It highlights how personas often fail when they focus on demographics rather than user behaviors, needs, and goals. The article emphasizes the importance of grounding personas in actual research rather than assumptions to ensure they serve a functional purpose in design and product development.
Bowman suggests that teams should be actively involved in the persona development process to foster alignment and shared understanding. He also advises keeping the number of personas limited to maintain relevance and usability.
