A structured approach for selecting the right UX metrics, leveraging Google’s well-known HEART Framework to help product teams measure and improve the quality of user experience. The HEART acronym stands for Happiness, Engagement, Adoption, Retention, and Task success, providing a broad lens to evaluate user-centric success across digital products. The goal of the framework is to help teams bridge the gap between UX goals and measurable outcomes, enabling data-informed product decisions that align with user needs and business priorities.
This resource is particularly useful for designers, product managers, and UX researchers aiming to quantify user satisfaction and behavior at various stages of the user journey. The website offers a downloadable template to help teams implement the framework within their own product contexts, making it actionable rather than just theoretical. By combining emotional and behavioral metrics, the HEART Framework empowers cross-functional teams to prioritize efforts and monitor progress over time, offering a scalable approach to UX measurement.
