“How to Measure UX and Design Impact” is a video course and live workshop created by Vitaly Friedman. It’s designed to teach UX and product professionals how to define, track, and act on meaningful design metrics and KPIs. The course combines theory and practice to help teams move beyond vanity metrics and understand the real value of user experience through measurable outcomes.
The curriculum spans 8 hours of video lessons, supplemented by a live training session. It covers topics such as UX health metrics, behavioral KPIs, aligning design with business goals, and using data to support design decisions. The course emphasizes practical application with templates, real-world scenarios, and step-by-step guidance. It is ideal for designers, researchers, and product teams looking to confidently articulate their design’s value and impact.
