Michael Lawrence and Michael Haggerty-Villa explores the integral role of content professionals in the development and maintenance of design systems. It emphasizes that while design systems traditionally focus on aligning design and development, incorporating content experts—such as content designers, strategists, and writers—enhances the system’s effectiveness.
The authors advocate for the creation of content standards within design systems, suggesting that establishing guidelines for content usage ensures consistency across various platforms. They highlight the importance of content experts in promoting the design system through training sessions, blog posts, and case studies, thereby facilitating broader adoption and understanding within organizations.
