This video walkthrough shows how to apply the Jobs To Be Done (JTBD) framework directly inside FigJam, using a clear, structured canvas to map user context, motivations, and desired outcomes. Nick Babich explains how to frame a strong JTBD statement by connecting situations, user goals, and expected results in a way that keeps teams aligned around real user needs rather than features.
The resource is especially useful for UX designers, product designers, and researchers who want a practical, collaborative way to run JTBD workshops. By using FigJam, the approach becomes visual, lightweight, and easy to adapt for discovery sessions, stakeholder alignment, or early product strategy—making JTBD more actionable and less theoretical.
