Konrad’s “UX Research Methods and Techniques” guide provides an overview of 16 key qualitative and quantitative methods to gather actionable user insights. It categorizes these into three types: quantitative for benchmarking and forecasting, qualitative for understanding user experiences, and mixed methods for combining data types.
The guide introduces the UX Research Methods Matrix, which helps teams choose the right methods based on whether they focus on context or specific solutions and the type of data (qualitative or quantitative). Highlighted methods include user interviews, surveys, A/B testing, usability testing, and heuristic evaluations, making it a practical resource for informed, user-centered design decisions.
