Slava Shestopalov’s article, Make Your Personas Great Again in 7 Simple Steps, explores how to create more accurate and useful user personas in the design process. He emphasizes that personas should be based on real research rather than assumptions, ensuring they truly reflect users’ needs, behaviors, and motivations.
The article outlines seven structured steps to refine personas, helping designers move beyond generic representations and create tools that provide meaningful insights.
Each step in the process is designed to make personas more actionable and relevant. Shestopalov discusses common pitfalls, such as relying on stereotypes or making personas overly detailed without practical application. Instead, he suggests focusing on clarity, tying personas to actual user behavior, and using them as dynamic tools rather than static documents.
