In today’s fast-paced digital world, where brands constantly evolve, a flexible and reliable design system is more important than ever. Pavel Kiselev takes you through the technical journey of building a multi-brand design system that makes it easy for designers to customize and deliver consistent visuals across different platforms and products.

This system’s core is a single master Figma file, which acts as the foundation for all design elements. Thanks to Figma’s powerful plugin ecosystem, Pavel Kiselev has built a toolset that simplifies customization, allowing designers to quickly tailor the system to fit the specific needs of any brand or project.

What makes this system so flexible is its modular approach to design components. Instead of locking components and their styles together, Pavel has created a CSS-like class system, allowing designers to swap visual styles in and out easily. This keeps things consistent across the system and makes it easy to experiment and make adjustments on the fly.