MetLife’s “Tone of Voice” guidelines, outlined on its official design platform, define how the company communicates with clarity and consistency across all channels.
The document is structured around four core principles: simplicity, empathy, insightfulness, and forward-thinking. These principles ensure that MetLife’s messaging is clear, considerate, informed, and future-oriented. The guidelines emphasize the importance of using straightforward language, avoiding corporate jargon, and ensuring that communication remains accessible to all audiences.
