MetLife Global Design System Data Visualization Guide

MetLife’s “Tone of Voice” guidelines, outlined on its official design platform, define how the company communicates with clarity and consistency across all channels.

The document is structured around four core principles: simplicity, empathy, insightfulness, and forward-thinking. These principles ensure that MetLife’s messaging is clear, considerate, informed, and future-oriented. The guidelines emphasize the importance of using straightforward language, avoiding corporate jargon, and ensuring that communication remains accessible to all audiences.