Never skip research day

Trip Carroll emphasizes the critical role of user research in driving organizational change and enhancing product design. Drawing from his experience leading a design system team, Carroll illustrates how neglecting user research can hinder a team’s ability to implement meaningful changes. He shares a case study involving the development of a custom Figma plugin for the Webex App’s icon library, highlighting how user research informed the design process and led to more effective solutions.

Carroll advocates for the consistent integration of user research into design workflows, asserting that it validates design decisions and serves as a powerful tool for influencing organizational priorities and achieving impactful outcomes.