Niche Design is a self-published print zine created by Itay Dreyfus that challenges the trend-driven, metrics-obsessed culture of modern product design. Through a collection of 5 essays, 4 interviews, and 10 Q&As, it invites designers and makers to rethink how they build products and seek meaning beyond standard industry playbooks. The publication champions authenticity and “rejects boredom,” focusing on unique, personal, and community-driven approaches to creation.
The zine features insights from notable figures in the design and tech world, including Anton Repponen, Charles Broskoski (Are.na), and founders from companies like Teenage Engineering, The Light Phone, and Kinopio. Physically, it is a 104-page paperback with sewn binding, printed on high-quality paper, and is available for purchase directly through the site or at select stockists worldwide. It serves as both a manifesto and a source of inspiration for those looking to “ditch trends” and craft work with lasting value.
