Pathway is a powerful tool that helps modern product teams create better user experiences, get insights faster, and involve their entire team in the research process. With its intuitive yet powerful builder, users can easily create a range of usability tests, surveys, or asynchronous user interviews using various methodologies.

The platform offers features like testing Figma prototypes, A/B testing design options, getting product feedback, running discovery surveys, assessing information architecture with card sorting, validating product copy, and conducting first-click and 5-second tests on any website.

Pathway caters to teams of all sizes, from those just starting their usability testing journey to those implementing it on a larger scale within their organization. With flexible pricing options and a free plan, Pathway makes it easy for teams to start and scale their user research efforts as needed.