Rikke Friis Dam and Teo Yu Siang’s article, Personas: Why and How You Should Use Them, explores the role of personas in user-centered design. Personas are fictional profiles built from real user research, representing different types of users who engage with a product or service. By analyzing behavioral data and user motivations, teams can create structured representations that guide design decisions.
The article explains different types of personas, including goal-directed and role-based approaches, and details how they fit into the design thinking process. It highlights how personas help teams synthesize research findings and align product development with user needs. The authors also outline best practices for using personas effectively, ensuring they remain relevant and actionable throughout the design process.
