“Positioning with April Dunford” is a Substack newsletter dedicated to helping founders, product marketers, and GTM teams sharpen their product positioning strategy. Authored by positioning expert April Dunford, the content is a blend of frameworks, real-world examples, and critical analysis aimed at navigating competitive markets. Dunford demystifies positioning with approachable breakdowns of common scenarios—such as differentiating value from objection handling or reframing a competitor’s strengths as your advantage.
The posts offer practical insights grounded in decades of positioning work. Whether addressing how to respond when a competitor misrepresents their capabilities, or when it’s time to revisit your own positioning, Dunford presents clear strategies with a tone that’s both candid and analytical. Her writing leans on pattern recognition from past client experiences, making it especially valuable for teams in tech, SaaS, and other B2B industries. For anyone involved in product marketing or founder-led growth, this newsletter serves as a digestible yet authoritative source on positioning that actually works.
