Schibsted’s “Our Voice and Tone” guidelines outline how the company approaches communication across different platforms. The document explains that while Schibsted’s voice remains consistent, its tone adapts depending on the audience and context. It provides structured principles that ensure clarity, confidence, and engagement in messaging. These guidelines are designed for employees and external collaborators to maintain a cohesive brand identity.
The framework highlights key principles such as an empowering tone, a sense of community, and confident messaging. Practical examples demonstrate how tone can be adjusted based on formality, enthusiasm, and respect.
