SimpleUX is a mobile app that allows users to conduct moderated user testing from their iPhone or iPad in a simple, streamlined way. It focuses only on the essential features needed for testing like recording sessions, adjusting settings, and saving results locally for privacy and security. Testing can be done on live websites or prototypes. The app was created by an ethical design company based in Denmark and aims to reject unnecessary data collection in favor of users’ privacy. It offers a free annual subscription for new iPad users.