The Slack Brand Guidelines outline the company’s visual identity, brand positioning, and asset usage policies. The document is divided into three main sections: “Defining our brand,” “Design elements,” and “Governance.” It explains Slack’s mission and values, detailing how the brand should be represented across different mediums.
The “Design elements” section provides specifications for using Slack’s logo, color palette, typography, and other visual assets. The “Governance” section sets rules for the correct application of these elements, including trademark usage and brand representation guidelines.
