Choosing the right icons to complement a typeface is crucial for maintaining visual consistency and creating a cohesive brand identity. This comprehensive guide explores the essential considerations when pairing icons and typefaces, ensuring they work together seamlessly.
The article delves into the key factors to assess, such as the project’s purpose, target audience, and overall aesthetic. It then examines how different typeface classifications – sans serif, serif, monospaced, script, and display – require specific icon styles to achieve the desired visual harmony.
