Maze’s guide on moderated user interviews explains how structured conversations with users can provide insights for product development. It outlines the process, from defining research goals, formulating unbiased questions, and selecting participants.
The guide covers different interview formats—structured, semi-structured, and unstructured—explaining their characteristics and use cases. It also includes best practices such as active listening, maintaining neutrality, and ensuring ethical considerations like obtaining informed consent.
The guide also introduces research tools designed to improve efficiency. It explains Maze’s features, such as automated scheduling, AI-driven analysis, and access to a participant panel.
