The “User Personas for UX, Product, and Design Teams” chapter from the UX Research Field Guide by User Interviews explains how personas help teams better understand and design for their users. Personas are fictional profiles based on real user research, reflecting behaviors, goals, and motivations. By analyzing patterns from interviews and surveys, teams can create personas that provide a structured way to make design decisions that align with user needs.
User Personas for UX, Product, and Design Teams
Grounded in real user research, this guide explores how personas capture behaviors and goals, giving teams a structured approach to designing user-centered products.
Topic(s):
Added on:
