A practical and insight-rich conversation aimed at helping UX designers improve the quality, clarity, and impact of their portfolios. Joe Natoli—a well-known UX consultant, speaker, and educator—walks through common pitfalls, key elements of successful portfolios, and strategies to help designers showcase their thinking process, rather than just the finished visual designs. His advice is rooted in years of real-world UX work and hiring experience, making it especially valuable for both junior and mid-level professionals.
Throughout the stream, Natoli emphasizes that a good portfolio tells a story: what problem was solved, how decisions were made, and what the results were. He advocates for clear context around projects, thoughtful articulation of one’s role, and a strong narrative structure that leads reviewers through the designer’s logic. This session is ideal for anyone actively job hunting, transitioning into UX, or revisiting their portfolio after gaining new experience. The talk is filled with practical takeaways and candid advice on what hiring managers actually look for.