Jorge Valencia dives into the unpredictable nature of human behavior and how it impacts product design. He points out that rigid plans often fall apart because human actions are rarely neat and predictable. Instead, he advocates for a design approach that embraces uncertainty and plans for it.
Valencia encourages designers to think like scientists—forming hypotheses, testing them, and learning from the results. He stresses the value of experimentation and iterative improvement, warning against relying too heavily on metrics without understanding the people behind them. By focusing on adaptability and designing for the unexpected, he argues, designers can create products that are not only resilient but also deeply user-centered.
