Wise’s Tone of Voice guidelines define how the company communicates consistently across different channels while maintaining clarity and accessibility. The framework focuses on making financial topics understandable for a global audience, ensuring that messaging remains clear, direct, and aligned with Wise’s mission. The document highlights key principles such as using straightforward language, keeping messages concise, and adapting tone based on context while preserving a unified brand voice.
Wise Design System – Tone of voice
Wise’s tone of voice guidelines focus on clarity, accessibility, and consistency, offering principles for simplifying financial communication while maintaining an engaging and professional style.
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