The article explores the nuanced art of crafting effective buttons that empower users and guide them towards their goals. Drawing on years of testing and refinement by Wix’s expert design teams, the author distills key principles for making buttons clear, findable and identifiable. Readers learn how subtle changes like adding descriptive text can significantly increase engagement. Case studies demonstrate how proper button hierarchy, emphasis and context support intuitive understanding. Guidance around best practices for text, icons and sizing ensures every action is discoverable. Overall, the piece shares invaluable lessons on using buttons to create harmonious experiences that are a pleasure to interact with. Domas Markevičius’ professional yet personable style makes the technical topics engaging and his real-world examples bring the recommendations to life. Any designer seeking to elevate their craft will benefit from this well-researched primer on the “perfect button.”