Jim Raptis offers a wealth of practical UI tips to help readers design more effective user interfaces. Drawing on years of experience testing designs in real products, Raptis shares over 30 actionable tips covering topics such as menus, calls to action, visual hierarchy, forms, and more. Each tip is succinctly explained and accompanied by an illustrative example. 

Raptis advises on nuanced but important issues like distinguishing selected items, de-emphasizing dangerous actions, and validating deletions. He also provides visual tricks for common problems such as aligning uneven elements and handling transparent avatars. The article serves as an invaluable reference guide for any professional looking to refine their UI skills and deliver superior user experiences. Raptis’ clear and pragmatic approach makes these lessons highly applicable to diverse design challenges.