Erika Hall outlines a comprehensive design research framework to help organizations create or develop their design and research practices. Erika emphasizes that design research is fundamentally about asking and answering questions systematically in order to make more informed and intentional decisions rather than just focusing on “the user.”

Overall, Erika promotes a structured, collaborative, and ethically grounded approach to design research, with a focus on clarity, critical thinking, and intentionality at every step. The goal is to ensure the research truly informs the best possible design decisions rather than being an afterthought or box-checking exercise.