This article discusses improving the traditional “Double Diamond” design process model. While this model depicts an ideal divergent and convergent thinking process, the author argues it does not reflect how most companies operate. Instead, companies typically follow a “reverse Double Diamond” where decisions are made upfront with limited input from designers.
The author proposes accepting this reality but focusing design efforts on improving products post-launch through data analysis and business cases for changes. This allows designers to slowly shift the process to the traditional model over time by building trust. The article concludes by emphasizing the need for models that accurately portray real-world workflows and leverage the areas where design has the most influence within an organization.
